Results
Real Strategies. Real Results.
Every brand tells a story—but results tell the truth. Explore how Evo Strategies has helped clients turn challenges into growth opportunities through smart strategy, bold creativity, and measurable outcomes.
Watson land company
Objective: to provide a portfolio of brand management; to build on the company’s 100 year legacy and reframe them as progressive
Strategies: design and production print and online collateral, web design and development, social media management, email marketing, video, marketing strategy
Results: “The work they’ve done has been transformative for our company. It helped us bring a fresh, new, more modern image to the marketplace. Creating it was one thing, but getting it out there and creating public awareness was another.
The reaction we’ve gotten has been very positive, with several of our competitors asking who we use. Among our competitive peers, we’re ranked as one of the top producers of advertising collateral.”
Unique Challenges: “The challenge centered around reframing the company’s image. As a result of having a 100-year legacy, we have a lot to offer and to talk about, but we needed a brand refresh. In doing that, we wanted to put ourselves in a different light relative to the marketplace, so that people would understand our history and legacy as well as our progressive and forward-thinking approach. One of the main drivers for us was logo design. With that, came everything else: stationery, business cards, the website, and promotional material. We needed to move that forward, embracing the technology of today, including videos and other content…. [Evo is] not going to put their name on something until whatever it is they’re working on is done correctly… They have an incredible scale and have helped us across several spectrums.”
The Nikols Company
Objective: to present the image of a reliable, well-regulated company in a time of recession
Strategies: website design and development, design and production of print and online collateral [yes? Survey just says collateral but I’m trying to be specific/uniform], marketing strategy
Results: “Their efforts contributed to tenfold growth, in spite of the market collapse. Their broad perspective and willingness to learn about the business led to a personal level of interaction. They take a leadership role… They’ve been directly responsible for a large portion of our growth. Stephen is more than just an artist or web designer. He takes responsibility for our business results, and genuinely wants us to succeed. That is a facet of value he brings beyond his professional skills and abilities.”
Unique Challenges: “Our industry has a lot of poorly regulated companies, often with high fees or unethical management. We wanted to put ourselves forward in the marketplace as a professional, reliable company that had been thoroughly evaluated. We needed a website and brochures that gave that identity a substantive feel… Our online image was very much a result of Stephen’s effort. We funded our first loan in September 2007, and a year later, the market collapsed. A number of companies, large and small, went under during the Great Recession, but we’ve thrived. In recent years, we’ve grown ten-times larger, partially because of our own competence, but also because of the online identity Stephen helped us build.”
Custom Comfort Mattress
Objective: to provide multifaceted marketing support across radio, newspaper, and social media outlets; to get more customers through the door
Strategies: brand architecture, digital advertising, marketing strategy
Results: “They’ve helped us get more people through the doors. Customer traffic has increased. Revenues and average spending once customers are in the door are both up… The marketing architecture book Evo Strategies developed is a critical tool used daily… They spent a couple of months researching who we are, our target customers and our messaging in order to develop it. I’ve been doing this for 30 years and it’s the first time I’ve had a book like that. We continue to use it to this day.”
Unique Challenges: “Our biggest challenge was getting more customers through the door. We were doing marketing in-house, with help from another company, and weren’t getting results… They have helped us be uniform on our ads across all mediums and keep everything moving in the same direction. Besides the brand architecture, they visited our stores so they could see how they differed from each other. Their outside view helped us understand the variance across stores.”
trace3
Objective: to differentiate the company from the competition; to highlight innovative offerings; to create a brand image that would properly reflect the company’s values
Strategies: brand architecture, website design and development, design and production of print and online collateral, marketing strategy
Results: “The redesign provided by Evo Strategies has received positive feedback across the board. It helped turn interactions into business transactions. Clearly defining the new brand made it easier to create more materials that iterate the website, scale the business, and anticipate communications efforts… There was a direct impact on the business that was pretty measurable in terms of driving attendance at events or driving traffic to the website. That actually turned into interactions with certain groups of the company, which led to more business transactions… There’s also an indirect aspect of economies of scale that we gained by having a very clearly defined brand architecture… We could create new deliverables on the spot for things that would have previously required a very reactive and unique marketing effort.”
Unique Challenges: “It’s very difficult to differentiate yourself in the industry of IT services; there are a lot of competitors in every region of the globe… To highlight some very innovative and forward thinking offerings that we had created, we wanted to take advantage from a public facing perspective (i.e., a communications and PR perspective). Those decisions needed to be reflected in the brand, the materials, and the look and feel of our site in order to get more momentum in the industry… Having that brand architecture had an indirect but very impactful effect. After we had the brand and messaging well-defined, it was much easier to grow and scale the business into a number of different directions and quickly anticipate marketing, PR or communications types of efforts that we would need to attach to it.”
